Montaña de Oro Campaign — Ava Donaldson's Portfolio

Ava Donaldson

San Luis Obispo & San Francisco

Selected Works - Montaña de Oro Campaign

The goal of this project was to create a promotional campaign for Montaña de Oro State Park that could inform and attract both tourists and local visitors. The challenge was to communicate a lot of information clearly while still creating something visually engaging and memorable enough to reach a broad audience. I approached that by building a system that used typography, hierarchy, and imagery to make the park feel scenic, accessible, and easy to navigate.